Ocular Surface Disease More Prevalent Than People Realize Lisa Hamilton, OD, SNAPP Board Member When SNAPP board member Lisa Hamilton, OD, decided to prioritize the treatment and management of ocular...
Covering All the Bases for a Complete Patient Experience By H. Kenneth Kopolow, OD, SNAPP Board Member Seventy-five percent of respondents to last month’s SNAPP Insider monthly poll said they discuss the...
Wrapping Up the Unforgettable Year From the SNAPP Board Although it’s been said, many times and in many ways…2020 was a most uncommon year. For those SNAPP members who faced...
SNAPP•Toberfest Wraps up This Week From the SNAPP Board Keynote speaker tonight and closing ceremony on Thursday Tune in tonight and Thursday as we wrap up SNAPP•Toberfest with two high-impact...
SNAPPtobertfest Is Going to Rock Your October From the SNAPP Board virtual conference starts Thursday and continues all month long Learning that we were going to need to switch from...
Reimagining the Fall SNAPP Meeting At the very moment the SNAPP board learned that our partner Vision Expo West cancelled the in-person show in Las Vegas, we knew we’d need...
We’re Hoping to See You in Las Vegas! From the SNAPP Board Planning a national meeting is always a challenge, BUT; planning one amid a pandemic is quite a...
See You in Las Vegas September 23-25 From the SNAPP Board Our registration site is open and we’re ready to sign you up for SNAPP 2020 Las Vegas! Register NOW! The...
Discerning the New Normal By H. Kenneth Kopolow, OD; Board Member, SNAPP As many of us met in Atlanta just a few short months ago, our future was being reconstituted...
Most optical sales incentive programs involve either set production benchmarks or the achievement of target percentages of total items or services sold.
Production benchmarks generally account for unexpectedly low volume days, while target percentages usually include a minimum production safeguard to ensure bonuses are paid only after the office reaches a certain profit level.
For example, an operator may see an opportunity in AR sales and offers the staff $50 whenever at least 10 coatings are sold. Another practitioner may simply offer a bonus whenever 50% of the total spectacle sales includes an AR coating. Either program illustrates an effective benchmarking system.
Business Building Idea of the Week
Senior centers, assisted living facilities, and retirement homes are places where you can speak and provide practical health information on cataracts, glaucoma, and other common age-related eye complications that senior patients experience.
Creating an outreach program with the senior audience will again get you further involved with your local community, and help create brand awareness for an audience who isn’t online or as tech-savvy as most other generations.
SNAPP Thought of the Week
“When the winds of change blow, some build walls and others build windmills.”