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All Posts By

team@ally-marketing.com

Dec 23 2020
0

SNAPP Insider Monthly – December 2020

By team@ally-marketing.com | Newsletters
Wrapping Up the Unforgettable Year From the SNAPP Board Although it’s been said, many times and in many ways…2020 was a most uncommon year. For those SNAPP members who faced...
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Oct 29 2020
0

SNAPP Insider Monthly – October 2020

By team@ally-marketing.com | Newsletters
SNAPP•Toberfest Wraps up This Week From the SNAPP Board Keynote speaker tonight and closing ceremony on Thursday Tune in tonight and Thursday as we wrap up SNAPP•Toberfest with two high-impact...
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Oct 14 2020
0

SNAPP Insider Monthly – August 2020

By team@ally-marketing.com | Newsletters
SNAPPtobertfest Is Going to Rock Your October From the SNAPP Board virtual conference starts Thursday and continues all month long Learning that we were going to need to switch from...
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Oct 14 2020
0

SNAPP Insider Monthly – July 2020

By team@ally-marketing.com | Newsletters
Reimagining the Fall SNAPP Meeting At the very moment the SNAPP board learned that our partner Vision Expo West cancelled the in-person show in Las Vegas, we knew we’d need...
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Oct 13 2020
0

SNAPP Insider Monthly – June 2020

By team@ally-marketing.com | Newsletters
We’re Hoping to See You in Las Vegas! From the SNAPP Board   Planning a national meeting is always a challenge, BUT; planning one amid a pandemic is quite a...
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Oct 13 2020
0

SNAPP Insider Monthly – May 2020

By team@ally-marketing.com | Newsletters
See You in Las Vegas September 23-25 From the SNAPP Board Our registration site is open and we’re ready to sign you up for SNAPP 2020 Las Vegas! Register NOW! The...
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Oct 13 2020
0

SNAPP Insider Monthly – April 2020

By team@ally-marketing.com | Newsletters
Discerning the New Normal By H. Kenneth Kopolow, OD; Board Member, SNAPP As many of us met in Atlanta just a few short months ago, our future was being reconstituted...
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In The News

  • SNAPP Insider Monthly – December 2020

  • When to Hold ‘Em, When to Fold Em, When to Walk Away, When to Run

  • COVID Protocols by Dr. Joe DeLoach

  • SNAPP Insider Monthly – October 2020

  • SNAPP Insider Monthly – August 2020

  • SNAPP Insider Monthly – July 2020

  • SNAPP Insider Monthly – June 2020

  • SNAPP Insider Monthly – May 2020

  • SNAPP Insider Monthly – April 2020

  • MacuLogix – Adapt. Evolve. Grow.



 

Sales Management Idea of the Week

Benchmarking

Most optical sales incentive programs involve either set production benchmarks or the achievement of target percentages of total items or services sold.

Production benchmarks generally account for unexpectedly low volume days, while target percentages usually include a minimum production safeguard to ensure bonuses are paid only after the office reaches a certain profit level.

For example, an operator may see an opportunity in AR sales and offers the staff $50 whenever at least 10 coatings are sold.  Another practitioner may simply offer a bonus whenever 50% of the total spectacle sales includes an AR coating.   Either program illustrates an effective benchmarking system.

Business Building Idea of the Week

Senior centers, assisted living facilities, and retirement homes are places where you can speak and provide practical health information on cataracts, glaucoma, and other common age-related eye complications that senior patients experience.

Creating an outreach program with the senior audience will again get you further involved with your local community, and help create brand awareness for an audience who isn’t online or as tech-savvy as most other generations.

SNAPP Thought of the Week

“When the winds of change blow, some build walls and others build windmills.”

Chinese Proverb

 

Recent Posts Extra

  • SNAPP Insider Monthly – December 2020 December 23, 2020
  • When to Hold ‘Em, When to Fold Em, When to Walk Away, When to Run December 23, 2020
  • COVID Protocols by Dr. Joe DeLoach November 5, 2020
  • SNAPP Insider Monthly – October 2020 October 29, 2020
  • SNAPP Insider Monthly – August 2020 October 14, 2020

Founding Sponsor

Founding Sponsor

About SNAPP Group


SNAPP is a professional society for Pearle Vision Licensees and sub-leasing optometrists affiliated with Pearle Vision.

SNAPP has a “Three Tier Mission” which includes group buying discounts, education (professional & business), and camaraderie so Pearle Professionals can help each other become more successful by sharing best practices and business growth strategies.

© 2021 Snapp Group. PRIVACY POLICY | TERMS OF USE

  • Home
  • About Us
    • Mission Statement
    • Board Members
    • Download the App
  • Sponsors
    • Our Sponsors
    • Sponsor Special Offers
  • Member Services
    • Newsletter
    • Member Rewards
    • Member Resources
    • Become a Member
    • Expert Panels
  • Meetings
    • SNAPP·Toberfest 2020
    • Meeting News
  • Contact Us
  • SNAPP·Toberfest 2020