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Newsletters

Feb 23 2021
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SNAPP Insider Monthly – February 2021

By team@ally-marketing.com | Newsletters
Covering All the Bases for a Complete Patient Experience By H. Kenneth Kopolow, OD, SNAPP Board Member Seventy-five percent of respondents to last month’s SNAPP Insider monthly poll said they discuss the...
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Dec 23 2020
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SNAPP Insider Monthly – December 2020

By team@ally-marketing.com | Newsletters
Wrapping Up the Unforgettable Year From the SNAPP Board Although it’s been said, many times and in many ways…2020 was a most uncommon year. For those SNAPP members who faced...
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Oct 29 2020
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SNAPP Insider Monthly – October 2020

By team@ally-marketing.com | Newsletters
SNAPP•Toberfest Wraps up This Week From the SNAPP Board Keynote speaker tonight and closing ceremony on Thursday Tune in tonight and Thursday as we wrap up SNAPP•Toberfest with two high-impact...
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Oct 14 2020
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SNAPP Insider Monthly – August 2020

By team@ally-marketing.com | Newsletters
SNAPPtobertfest Is Going to Rock Your October From the SNAPP Board virtual conference starts Thursday and continues all month long Learning that we were going to need to switch from...
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Oct 14 2020
0

SNAPP Insider Monthly – July 2020

By team@ally-marketing.com | Newsletters
Reimagining the Fall SNAPP Meeting At the very moment the SNAPP board learned that our partner Vision Expo West cancelled the in-person show in Las Vegas, we knew we’d need...
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Oct 13 2020
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SNAPP Insider Monthly – June 2020

By team@ally-marketing.com | Newsletters
We’re Hoping to See You in Las Vegas! From the SNAPP Board   Planning a national meeting is always a challenge, BUT; planning one amid a pandemic is quite a...
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Oct 13 2020
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SNAPP Insider Monthly – May 2020

By team@ally-marketing.com | Newsletters
See You in Las Vegas September 23-25 From the SNAPP Board Our registration site is open and we’re ready to sign you up for SNAPP 2020 Las Vegas! Register NOW! The...
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Oct 13 2020
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SNAPP Insider Monthly – April 2020

By team@ally-marketing.com | Newsletters
Discerning the New Normal By H. Kenneth Kopolow, OD; Board Member, SNAPP As many of us met in Atlanta just a few short months ago, our future was being reconstituted...
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Mar 30 2020
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SNAPP Insider Monthly – March 2020

By SNAPP GROUP | Newsletters
Facing Changes in Eye Care By the SNAPP Board; pictured above (l-r): Dr. Ken Kopolow, Milissa Stone, Dr. Lisa Hamilton and Dr. Richard Hults COVID-19 was definitely on the minds...
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Feb 01 2020
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SNAPP Insider Monthly – February 2020

By SNAPP GROUP | Newsletters
Next Week: SNAPP at SECO By Lisa Hamilton, OD, SNAPP Board Member Creating more interaction year-round… SNAPP is once again partnering with SECO to bring members another great meeting experience!...
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Jan 01 2020
0

SNAPP Insider Monthly – January 2020

By SNAPP GROUP | Newsletters
Getting Ready for 2020 and the Future Ken Kopolow, OD, SNAPP Board Member No optometric practice modality is insulated from the consequences of the disruption being seen, felt and heard...
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Dec 04 2019
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SNAPP Insider Monthly – November 2019

By SNAPP GROUP | Newsletters
Taking the Measure of the Year By Milissa Stone, SNAPP Board Member The end of the year is a busy time for most of us. Not only are we trying...
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Dec 01 2019
0

SNAPP Insider Monthly – December 2019

By SNAPP GROUP | Newsletters
Best Wishes for a Wonderful 2020 From Your SNAPP Board Call them resolutions, projections, goals, or plans; the start of a new year is a great time for looking back,...
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Nov 05 2019
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SNAPP Insider Monthly – October 2019

By SNAPP GROUP | Newsletters
An Influx of New Ideas By Lisa Hamilton, OD, SNAPP Board member SNAPP National Meetings give us energy and ideas that are critical to growing your eye care business. At...
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Oct 01 2019
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SNAPP Insider Monthly – September 2019

By SNAPP GROUP | Newsletters
We're Getting Good at This By Ken Kopolow, OD, SNAPP Board member Many attendees of the recent SNAPP National meeting in Las Vegas have reached out to Board Members with...
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Sep 01 2019
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SNAPP Insider Monthly – August 2019

By SNAPP GROUP | Newsletters
SWOT and the Disruptors By Richard Hults, OD, SNAPP Board member, Ohio No eye care business is an island. All of us are influenced by what others around us are...
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Aug 06 2019
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SNAPP Insider Monthly – July 2019

By SNAPP GROUP | Newsletters
Three Tiers: Let's Hear it for Our Mission From the SNAPP Board Members: Lisa Hamilton, OD; Ken Kopolow, OD; Richard Hults, OD; and Milissa Stone At SNAPP National Meetings, the...
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Jun 18 2019
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SNAPP Insider Monthly – June 2019

By SNAPP GROUP | Newsletters
Las Vegas SNAPP Meeting Hits the Jackpot: Sept. 18-20, 2019 By Milissa Stone, SNAPP Board member, Grand Junction, Colorado You can bet on the three Es during our SNAPP National Meeting:...
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May 29 2019
0

SNAPP Insider Monthly – May 2019

By SNAPP GROUP | Newsletters
Leadership Join Us in Las Vegas By Ken Kopolow, OD With the sounds of terrific New Orleans music still faintly ringing in our ears, we have already turned toward planning...
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Feb 27 2019
0

SNAPP Insider Monthly – February 2019

By SNAPP GROUP | Newsletters
Leadership New Orleans Was the Place to Be By Ken Kopolow, OD The SNAPP meetings are among my favorites of the year. And they just keep getting better as SNAPP...
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Jan 29 2019
0

SNAPP Insider Monthly – January 2019

By SNAPP GROUP | Newsletters
Leadership A Great New Year, Great New Plans, Great New Look By Lisa Hamilton, OD, SNAPP President The start of the year represents an opportunity to reset. Sure, business carries...
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Dec 26 2018
0

Perspectives Newsletter – December 2018

By Alex Shapiro | Newsletters
 
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Nov 26 2018
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Perspectives Newsletter – November 2018

By Alex Shapiro | Newsletters
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Aug 08 2018
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Perspectives Newsletter – October 2018

By Alex Shapiro | Newsletters
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Jul 07 2018
0

Perspectives Newsletter – September 2018

By Alex Shapiro | Newsletters
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In The News

  • SNAPP Insider Monthly – February 2021

  • SNAPP Insider Monthly – December 2020

  • When to Hold ‘Em, When to Fold Em, When to Walk Away, When to Run

  • COVID Protocols by Dr. Joe DeLoach

  • SNAPP Insider Monthly – October 2020

  • SNAPP Insider Monthly – August 2020

  • SNAPP Insider Monthly – July 2020

  • SNAPP Insider Monthly – June 2020

  • SNAPP Insider Monthly – May 2020

  • SNAPP Insider Monthly – April 2020



 

Sales Management Idea of the Week

Benchmarking

Most optical sales incentive programs involve either set production benchmarks or the achievement of target percentages of total items or services sold.

Production benchmarks generally account for unexpectedly low volume days, while target percentages usually include a minimum production safeguard to ensure bonuses are paid only after the office reaches a certain profit level.

For example, an operator may see an opportunity in AR sales and offers the staff $50 whenever at least 10 coatings are sold.  Another practitioner may simply offer a bonus whenever 50% of the total spectacle sales includes an AR coating.   Either program illustrates an effective benchmarking system.

Business Building Idea of the Week

Senior centers, assisted living facilities, and retirement homes are places where you can speak and provide practical health information on cataracts, glaucoma, and other common age-related eye complications that senior patients experience.

Creating an outreach program with the senior audience will again get you further involved with your local community, and help create brand awareness for an audience who isn’t online or as tech-savvy as most other generations.

SNAPP Thought of the Week

“When the winds of change blow, some build walls and others build windmills.”

Chinese Proverb

 

Recent Posts Extra

  • SNAPP Insider Monthly – February 2021 February 23, 2021
  • SNAPP Insider Monthly – December 2020 December 23, 2020
  • When to Hold ‘Em, When to Fold Em, When to Walk Away, When to Run December 23, 2020
  • COVID Protocols by Dr. Joe DeLoach November 5, 2020
  • SNAPP Insider Monthly – October 2020 October 29, 2020

Founding Sponsor

Founding Sponsor

About SNAPP Group


SNAPP is a professional society for Pearle Vision Licensees and sub-leasing optometrists affiliated with Pearle Vision.

SNAPP has a “Three Tier Mission” which includes group buying discounts, education (professional & business), and camaraderie so Pearle Professionals can help each other become more successful by sharing best practices and business growth strategies.

© 2021 Snapp Group. PRIVACY POLICY | TERMS OF USE

  • Home
  • About Us
    • Mission Statement
    • Board Members
    • Download the App
  • Sponsors
    • Our Sponsors
    • Sponsor Special Offers
  • Member Services
    • Newsletter
    • Member Rewards
    • Member Resources
    • Become a Member
    • Expert Panels
  • Meetings
    • Las Vegas 2021 (Coming Soon)
    • SNAPP·Toberfest 2020
    • Meeting News
  • Contact Us
  • SNAPP 2021