News

May 08 2019

Steve Wonder – SNAPP 2019 New Orleans

By SNAPP GROUP News

Feb 26 2019

ABB OPTICAL GROUP – Free Webinar Series

By Alex Shapiro Business Building, News

Maria Walker, O.D. March 7 Webinar - Click Here to Register Thomas Quinn, O.D. June 13 Webinar - Click Here to Register Clark Chang, O.D. September 17 Webinar - Click…

Jan 18 2019

Introducing the New and Improved SNAPP APP

By Alex Shapiro News

We have made improvements to our Mobile App which contains the agenda, live updates while in New Orleans, & the opportunity to connect with fellow SNAPP Group members year-round!…

Sales Management Idea of the Week

Benchmarking

Most optical sales incentive programs involve either set production benchmarks or the achievement of target percentages of total items or services sold.

Production benchmarks generally account for unexpectedly low volume days, while target percentages usually include a minimum production safeguard to ensure bonuses are paid only after the office reaches a certain profit level.

For example, an operator may see an opportunity in AR sales and offers the staff $50 whenever at least 10 coatings are sold. Another practitioner may simply offer a bonus whenever 50% of the total spectacle sales includes an AR coating. Either program illustrates an effective benchmarking system.

Business Building Idea of the Week

Senior centers, assisted living facilities, and retirement homes are places where you can speak and provide practical health information on cataracts, glaucoma, and other common age-related eye complications that senior patients experience.

Creating an outreach program with the senior audience will again get you further involved with your local community, and help create brand awareness for an audience who isn’t online or as tech-savvy as most other generations.

Steve Wonder – SNAPP 2019 New Orleans

ABB OPTICAL GROUP – Free Webinar Series

Introducing the New and Improved SNAPP APP

Sales Management Idea of the Week

Business Building Idea of the Week

SNAPP Thought of the Week

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