Business Building
Bausch + Lomb – Believe in Change – Interactive Discussions
Click here to see videos from the Believe in Change workshops.
Embarking on the Medical Model
By Craig Thomas, O.D. In 2014, most optometrists make a living by providing routine eye examinations. As we know, there’s certainly nothing wrong with that, and…
Grass Roots Marketing – PV Operators Building Results
By Alex Shapiro SNAPP Member Services Coordinator No matter how many new marketing vehicles technology opens up for us, personal selling remains as relevant as…
Profit Through Strategy
Profit Through Strategy By Dr. H. Kenneth Kopolow When you think about profit, what are the first three or four things that pop into…
FAQ’s for ECP’s – SNAPP Feature
FAQ's for ECP's - SNAPP Feature 1) How can we increase traffic and sales during the slow months? Trunk shows and cooperative community events with…
Referrals – A Cost Effective Way to Generate Goodwill and Increased Earnings
By Alex Shapiro - SNAPP Member Services Coordinator The ultimate goal in any marketing strategy is to develop relationships. Meaningful relationships with your customers will…
Building Your Business with High Impact Contact Lens Fits
Building Your Business With High Impact Contact Lens Fits Crystal Brimer, OD, FAAO There seems to be two current motions in eye care: The rise…
Premium Products: 4 Tips to Making the Sale While Gaining Patient Trust
Premium Products: 4 Tips to Making the Sale While Gaining Patient Trust Crystal M. Brimer, OD, FAAO It’s not a new problem. It’s…