Hit enter to search or ESC to close
Snapp GroupSnapp GroupSnapp Group
  • Home
  • About Us
    • Mission Statement
    • Board Members
  • Sponsors
    • Our Sponsors
    • Sponsor Special Offers
    • Sponsor FAQs
  • Member Services
    • Newsletter
    • Member Rewards
    • Member Resources
    • Become a Member
    • Expert Panels
  • Meetings
    • Las Vegas 2023
  • Contact Us
Category

Business Building

Feb 26 2019
0

ABB OPTICAL GROUP – Free Webinar Series

By Alex Shapiro | Business Building, News

Maria Walker, O.D.  March 7 Webinar – Click Here to Register Thomas Quinn, O.D.  June 13 Webinar – Click Here to Register Clark Chang, O.D.  September 17 Webinar – Click…

Read More
Aug 19 2018
0

Patient Retention and New Opportunities: West Point Optical and Bausch + Lomb Lead the Way – Ultra For Astigmatism

By Alex Shapiro | Best Practices, Business Building
Read More
Jan 20 2018
0

Social Media: Rapid Impact on Recruiting and Promotion

By Alex Shapiro | Best Practices, Business Building
Read More

In The News

  • SNAPP Insider September 2023

  • SNAPP Insider August 2023

  • SNAPP Insider July 2023

  • Allergan

  • SNAPP Insider June 2023

  • SNAPP Insider May 2023

  • SNAPP Insider April 2023

  • SNAPP Insider February 2023

  • SNAPP Insider January 2023

  • SNAPP Insider December 2022



 

Sales Management Idea of the Week

Benchmarking

Most optical sales incentive programs involve either set production benchmarks or the achievement of target percentages of total items or services sold.

Production benchmarks generally account for unexpectedly low volume days, while target percentages usually include a minimum production safeguard to ensure bonuses are paid only after the office reaches a certain profit level.

For example, an operator may see an opportunity in AR sales and offers the staff $50 whenever at least 10 coatings are sold.  Another practitioner may simply offer a bonus whenever 50% of the total spectacle sales includes an AR coating.   Either program illustrates an effective benchmarking system.

Business Building Idea of the Week

Senior centers, assisted living facilities, and retirement homes are places where you can speak and provide practical health information on cataracts, glaucoma, and other common age-related eye complications that senior patients experience.

Creating an outreach program with the senior audience will again get you further involved with your local community, and help create brand awareness for an audience who isn’t online or as tech-savvy as most other generations.

SNAPP Thought of the Week

“When the winds of change blow, some build walls and others build windmills.”

Chinese Proverb

 

Recent Posts Extra

  • SNAPP Insider September 2023 September 13, 2023
  • SNAPP Insider August 2023 August 17, 2023
  • SNAPP Insider July 2023 July 27, 2023
  • Allergan July 13, 2023
  • SNAPP Insider June 2023 June 26, 2023

Founding Sponsor

Founding Sponsor

SNAPP Address

7870 Canvasback Circle
Littleton, CO  80125

© 2023 Snapp Group. PRIVACY POLICY | TERMS OF USE

  • Home
  • About Us
    • Mission Statement
    • Board Members
  • Sponsors
    • Our Sponsors
    • Sponsor Special Offers
    • Sponsor FAQs
  • Member Services
    • Newsletter
    • Member Rewards
    • Member Resources
    • Become a Member
    • Expert Panels
  • Meetings
    • Las Vegas 2023
  • Contact Us