Best Practices

Aug 20 2025

Cybersecurity Update for Optometrists

By SNAPP GROUP Best Practices, Compliance

Cyber-attacks are one of the most significant risks facing optometrists, and every practice has cyber risk. Whether it’s ransomware, phishing emails, or other cyberattacks, it’s becoming more prevalent every day.…

Aug 19 2018

Patient Retention and New Opportunities: West Point Optical and Bausch + Lomb Lead the Way – Ultra For Astigmatism

By Alex Shapiro Best Practices, Business Building

May 22 2018

Johnson & Johnson Vision – Lipiflow and Lipiscan – Dry Eye Practice Builders

By Alex Shapiro Best Practices, Clinical, Medical Model

Johnson & Johnson Vision's TearScience, LipiScan® and LipiFlow® are now available to image meibomian glands and treat meimbomian gland dysfunction. Meibomian gland dysfunction (MGD) is a primary cause of dry…

Apr 04 2018

CodeSAFEPLUS – Dr. John Rumpakis

By Alex Shapiro Best Practices, Medical Model

Jan 20 2018

Social Media: Rapid Impact on Recruiting and Promotion

By Alex Shapiro Best Practices, Business Building

Jan 06 2018

PCS Compliance and OBS Billing Services from Joe DeLoach, O.D.

By Alex Shapiro Best Practices, Clinical, Medical Model

Jan 01 2018

Recruiting Websites

By Alex Shapiro Best Practices

Many members have used these recruiting websites successfully. We will be adding more links, advice and articles. We value your input: Click here to send us your suggestions for this…

Sales Management Idea of the Week

Benchmarking

Most optical sales incentive programs involve either set production benchmarks or the achievement of target percentages of total items or services sold.

Production benchmarks generally account for unexpectedly low volume days, while target percentages usually include a minimum production safeguard to ensure bonuses are paid only after the office reaches a certain profit level.

For example, an operator may see an opportunity in AR sales and offers the staff $50 whenever at least 10 coatings are sold. Another practitioner may simply offer a bonus whenever 50% of the total spectacle sales includes an AR coating. Either program illustrates an effective benchmarking system.

Business Building Idea of the Week

Senior centers, assisted living facilities, and retirement homes are places where you can speak and provide practical health information on cataracts, glaucoma, and other common age-related eye complications that senior patients experience.

Creating an outreach program with the senior audience will again get you further involved with your local community, and help create brand awareness for an audience who isn’t online or as tech-savvy as most other generations.