Clinical

Johnson & Johnson Vision – Lipiflow and Lipiscan – Dry Eye Practice Builders

Johnson & Johnson Vision's TearScience, LipiScan® and LipiFlow® are now available to image meibomian glands and treat meimbomian gland dysfunction. Meibomian gland dysfunction (MGD) is…

Clinical

PCS Compliance and OBS Billing Services from Joe DeLoach, O.D.

Presbyopia is Expected to Impact Billions Worldwide

Presbyopia affects nearly 1.7 billion people worldwide today, and that number is expected to soar to 2.1 billion by 2020.1 In the U.S., this population…

Benchmarking

Most optical sales incentive programs involve either set production benchmarks or the achievement of target percentages of total items or services sold.

Production benchmarks generally account for unexpectedly low volume days, while target percentages usually include a minimum production safeguard to ensure bonuses are paid only after the office reaches a certain profit level.

For example, an operator may see an opportunity in AR sales and offers the staff $50 whenever at least 10 coatings are sold. Another practitioner may simply offer a bonus whenever 50% of the total spectacle sales includes an AR coating. Either program illustrates an effective benchmarking system.

Senior centers, assisted living facilities, and retirement homes are places where you can speak and provide practical health information on cataracts, glaucoma, and other common age-related eye complications that senior patients experience.

Creating an outreach program with the senior audience will again get you further involved with your local community, and help create brand awareness for an audience who isn’t online or as tech-savvy as most other generations.