2025 Theme: Owning the Outcomes, From Accountability to Action & How will AI shape the future of EyeCare
Benefits of Attending
EDUCATE
Educate yourself and your staff to deliver improved patient care and grow your business.
EXPERIENCE
Experience the latest industry advances directly from our SNAPP Partners in contact lenses, solutions, therapeutics and leading edge medical and diagnostic equipment.
ENGAGE
Engage in essential learning and networking that extends past the classroom into your practice/store(s) and beyond.
- 5 hours of free COPE CE for doctors
- Meet Fellow Operators – Build your personal community
- Gain financial information on how to increase profits and total gross revenue.
Agenda
👋🏼 Welcome reception 7pm
☕️ Breakfast 8am
👏 General Session 9am-3pm, including lunch
📢 Scot Morris, OD, FAAO – “AI in EyeCare” – 2 COPE CE hours, 1:05 PM
🍽️ Offsite Dinner at the Clearwater Marine Aquarium 6:30 pm
🍳 Breakfast 8am
👏 General Session 9am-3pm, including lunch
📢 Joe DeLoach – “Compliance Update”, 10:00-10:30 am
📢 “AOA Update”, 11:05 am-12:05 pm
🍔 Dinner & Trade Show 6-9pm
🥞 Breakfast 8-8:30am
📊 Think Tank Break-out sessions 8:30-11:30am for managers and opticians
📢 Mile Brujic, OD, FAAO – ” Rule These Out Before You Diagnose It As Dry Eye” – 3 COPE CE hours , 8:30-11:30 am
🥗 Lunch 11:30am
📢 Ryan Parker, OD – “The Landscape of the Optical Business, Today & Tomorrow”, 12:15-1:15 pm
👋🏼 Meeting adjourns 1:15pm
Event Details
Sunday Night Welcome Reception
Join us as we kick off the conference with a warm welcome on Sunday evening at 7:00 PM. The reception will take place on the East Beach of the JW Marriott Clearwater Beach Resort & Spa.
Guests will enjoy a relaxing evening by the water with delicious food and a full-service bar. This is a perfect opportunity to reconnect with colleagues, meet new peers, and set the tone for an exciting week ahead at SNAPP.
Monday Night
We’re taking SNAPP offsite for an unforgettable Monday night event at the world-famous Clearwater Marine Aquarium, home to rescued dolphins, sea turtles, otters, and more. This isn’t just any venue — it’s where theDolphin Tale movies were filmed, telling the inspiring story of Winter the dolphin.
Our evening will be set against this one-of-a-kind backdrop, letting you enjoy the aquarium’s incredible atmosphere while connecting with fellow attendees.
Getting there is part of the fun! We’ll travel in style on the iconic Clearwater Trolleys — a local favorite and the perfect way to kick off the night.
Expect:
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A delicious dinner in an inspiring setting
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A lively evening of networking and celebration
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A truly unique experience that goes beyond the ordinary
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Get Paid to Come!
$600 for ODs & Owners & $300 for Managers.
Our Member Rewards Program allows you to receive stipends for attendance, here’s how…
Our conference continues to be one of the most rewarding benefits for our members. We’re excited to announce that SNAPP is offering increased stipends for attending our event in Clearwater!
Our Member Rewards Program allows you to receive stipends for attendance, here’s how…
Qualify
- One (1) Doctor & one (1) non-OD owner per store qualify stipend
- One (1) Manager per store qualifies for stipend
- Register for the meeting by the registration deadline (4 weeks before start date of meeting )
- Arrive on-time
- Spend 10 minutes with each sponsor learning about their products and services. Get passport book stamped from each partner at the trade fair dinner.
- Get passport book stamped for each break-out session on Monday
- Fully participate in the meeting each day & get passport book stamped for all days
- *Stipend amount will be determined by how many members qualify for stipend.
- Book your hotel stay within the SNAPP discounted room block at JW
**Stipend checks will be written and distributed at close of meeting on Wednesday at 1:30pm
Hotel Information
Experience breathtaking luxury at our Clearwater Beach, Florida, resort, JW Marriott Clearwater Beach, where blue skies meet powdery sand and crystal-clear water. Relax in plush bedding with private balconies overlooking pristine waters.
Our Clearwater, Florida, resort is situated at the south point of one of American’s top-rated beaches; JW Clearwater Beach is the perfect space to clear your head and find adventure. Explore the gulf coast with endless activities or take a mindful moment with an ocean-front fitness class.
Sponsors
As a trusted SNAPP partner we look forward to seeing you and your team in Clearwater. Please have each member of your team who will be attending register by clicking here to Register.
Sponsor Registration Checklist:
Indicate intent to sponsor to memberservices@snappgroup.org and pay sponsorship dues.
NOTE: All individuals from your organization who will be present at any SNAPP functions must be formally registered using the link above and in possession of a SNAPP sponsor name badge in order to be permitted entrance.
If you have additional questions regarding sponsorship please email us at SNAPP@etakevents.com
Featured Speakers
Mile Brujic, OD, FAAO
Course Title & Time Slot: Rule These Out Before You Diagnose It As Dry Eye | Wednesday, 11/5 at 8:30 am
This two-hour course focuses on differentiating dry eye disease from other ocular surface conditions with similar presentations. Special attention will be given to antibody drug conjugates (ADCs), their potential ocular side effects, and emerging implications for patient care. The course emphasizes the vital role of eye care providers in identifying and managing ADC-related complications.
Course Title & Time Slot: OCT for the Anterior Segment | Wednesday, 11/5 at 10:30 am
OCT is commonly utilized for posterior segment disease. This course will explore clinical utilization for anterior segment OCT for anterior disease management and contact lens design.
Biography
Mile Brujic, OD, FAAO is a 2002 graduate of the New England College of Optometry. He is a partner of Premier Vision Group, a successful four location optometric practice in Northwest Ohio. He practices full scope optometry with an emphasis on ocular disease management of the anterior segment and specialty contact lenses. He is active at all levels of organized optometry. Dr. Brujic is on the editorial board for a number of optometric publications. He has published over 450 articles and has given over 2100 lectures, both nationally and internationally on contemporary topics in eye care.
Joe DeLoach
Course Title & Time Slot: Compliance Update | Tuesday 11/4 10:00 am
Don’t miss Joe DeLoach—a nationally recognized expert in medical billing, documentation, and HIPAA—for a must-attend Compliance Update that every modern eye care provider needs. Get the latest insights on regulatory changes and practical tips to protect your practice.
Biography
Joe brings a diverse background that includes a prior highly successful private practice, managing one of the nation’s largest referral centers, and most recently as a full time educator and Clinical Director of the University of Houston Eye Institute Dallas.
He is a noted national authority and lecturer on many aspects of practice including medical billing and coding, documentation of medical records, HIPAA compliance, and management of ocular disease. He has served in numerous capacities with his state association where he was recognized as on of the few recipients of the Distinguished Service Award. Joe also continues to serve as an advisor to Medicare.
Dr. Scot Morris
Clinical Director & COO, Eye Consultants of Colorado
Course Title & Time Slot: AI in EyeCare | Monday, 11/3 at 1:05 pm
This course promises to demystify AI and reveal how AI and AMI will fundamentally reshape eye care delivery. Discover how AI will transform everything from your front desk to diagnostic capabilities and patient education, ensuring you’re augmented, not replaced. Prepare for a witty, interactive, and perhaps controversial journey into the future of eye care, because the biggest threat isn’t AI, it’s ignoring it!
Biography
A highly accomplished and influential figure in optometry, Dr. Scot Morris has consistently demonstrated exceptional clinical expertise, visionary leadership, and a commitment to advancing the field through innovation and education. With a career spanning over two decades, Scot has made significant contributions to clinical practice, business development, and the dissemination of knowledge within the eye care community.
Scot’s clinical journey began with a strong foundation, including an Ocular Disease/Refractive Surgery Residency at Triad Eye Medical Center and Cataract Institute, and a clinical externship at the prestigious Bascom-Palmer Eye Institute. This rigorous training paved the way for a distinguished career in consultative optometry. From November 1997 to September 2001, at Discover Vision Centers, Scot served as Refractive Surgery Consultant and Clinical Director, co-managing corneal and refractive surgeries and overseeing a large technical and surgical staff. Notably, Scot played a crucial role in FDA and VISX studies, contributing to advancements in myopic astigmatism, hyperopia, and other refractive conditions. As Continuing Education Director, Scot organized and led extensive training programs for hundreds of staff members, and also developed and coordinated an optometric externship program.
Building on this expertise, Scot further specialized in ocular surface disease, developing specialty clinics at both Spivack Vision Centers (2001-2004) and Eye Consultants of Colorado, LLC (2004-present), where Scot currently serves as Clinical Director and COO.
Dr. Ryan Parker
Senior Director of Medical and Professional Affairs, EssilorLuxottica
Course Title & Time Slot: The Landscape of the Optical Business,Today & Tomorrow | Wednesday, 11/5 at 12:15 pm
Join Dr. Ryan Parker, Senior Director of Medical and Professional Affairs at EssilorLuxottica, for The Landscape of the Optical Business, Today & Tomorrow—a must-attend session packed with real-world insights on innovation, practice growth, and patient care.
Biography
Dr. Ryan Parker is the Senior Director of Medical and Professional Affairs at EssilorLuxottica, where he plays a leading role in shaping professional education, innovation adoption, and clinical engagement across the eye care industry.
A graduate of the Oklahoma College of Optometry, Dr. Parker began his leadership journey as President of the American Optometric Student Association. He went on to establish Ardmore Premier Eyecare in 2007, building a successful practice rooted in clinical excellence and patient-first care.
Since joining Essilor in 2018, Dr. Parker has become a trusted voice in the profession—frequently featured in national media and known for delivering compelling, practical insights on topics like practice management, spectacle lens technology, and myopia management. He brings a unique blend of clinical experience, business acumen, and industry perspective to every stage he takes.
