Las Vegas 2021


Wednesday, September 22

10:00AM - 10:15AM

Opening Ceremony

10:15 AM-11:15 AM

Macular Degeneration - Chris Knobbe, MD - Clinical COPE CE

11:15 AM-11:35 AM

ABB Optical Presentation

11:35AM - 12:35PM

Coopervision Presentation

12:35 PM-1:15 PM


1:15 PM - 1:30 PM

Minute to win it contest

1:30 PM - 2:00 PM

Joe DeLoach - compliance update

2:00 PM - 3:00 PM

Craig Thomas, OD - New Technology Clinical COPE CE

3:00 PM - 8:00 PM

Sponsor Trade Show and Welcome Reception
Westin Las Vegas

8:00 PM – 10:00 PM

After Party – Ellis Island – Karaoke
4250 Koval Ln
Las Vegas, NV 89109
Thursday, September 23

7:15 AM


8:00 AM

Opening Ceremony

8:05 AM - 9:05 AM

Meet Fellow Operators

9:05 AM - 9:25 AM

J&J Vision Presentation

9:25 AM - 10:10 AM

Bausch and Lomb INFUSE, Contact Lenses in Practice- Practical Case Studies
Dr. John Womack

10:25 AM - 10:35 AM

Minute to win it-winner

10:35 AM - 11:30 AM

Idea Contest

11:30 AM - 12:30 PM

Myopia Management CE - glasses, CRT, MiSight - CE ABO and COPE

12:30 PM - 1:00 PM


1:00 PM - 1:20 PM

Transitions Presentation

1:20 PM - 1:40 PM

Alcon Presentation

1:40 PM - 2:00 PM

PVLT Presentation

2:00 PM - 3:10 PM


7:00 PM - 10:00 PM

Evening Reception – Vegas Test Kitchen
1020 E Fremont St #120
Las Vegas, NV 89101
*transportation provided from lobby of Westin Las Vegas at 6:45pm
Friday, September 24

8:00AM - 10:00 AM - Multiple Rooms

Ryan Walker & Frank Pigneri - Practice Management topics - ABO & PM COPE
Justin Schweitzer - Current Trends in Keratoconus Management - COPE
Jessica Marshall —How Early AMD Detection Benefits Patients and Practices - COPE

10:00AM - 12:00 PM

Ryan Williams - Think Tank

10:00 - 11:00 AM

Joe DeLoach, OD - Clinical Cases with Coding

11:00 AM - 12:00 PM

Joe DeLoach, OD - Future of Optometry

12:00 PM


12:30 PM - 1:30 PM

Mick Kling Practice Report Card

1:30 PM

Closing Ceremony


We share your concerns regarding COVID-19 and are committed to the safety of our SNAPP attendees, partners, and sponsors. We are certain this year’s annual meeting will be the light at the end of a very long tunnel for all of us. Attendee safety and security is something that we have always taken seriously. All the necessary precautions will be made to ensure the health and safety of all our attendees onsite. We are closely monitoring the guidance published by the Centers for Disease Control (CDC) and the World Health Organization (WHO) and keeping abreast of local regulations for Nevada. We are also in direct contact with the venues that support the SNAPP 2021 Annual Meeting to ensure the safety of our attendees.

Featured Speakers

Chris A. Knobbe, MD

Ocular Nutrition for Age-Related Macular Degeneration

Attendees of this course will be presented with an overview of evidence regarding ocular nutrition for age-related macular degeneration (AMD).  AMD, once a rare disorder, has escalated over the past century or more to a state of commonality.  One must question the reasons why.  Nutritional risk factors for AMD will be presented, along with detail regarding potential nutritional causes.  Evidence indicates that a multitude of factors may be at play, including smoking, lack of exercise, vitamin D deficiency, and consumption of high omega-6 and trans-fat laden diets.  The evidence for and against blue light, alcohol, and other progressive risk factors will be discussed.  Both AREDS 1 and 2 studies will be reviewed and this evidence appears less favorable than most eyecare providers believe.  The risks and benefits of eggs, carotenoids, and omega-3 fatty acids will be presented.


Chris Knobbe, MD, is a physician, ophthalmologist, and Associate Clinical Professor Emeritus, formerly of the University of Texas Southwestern Medical Center, Dallas.  Dr. Knobbe is known primarily for his research, publications, and presentations connecting Westernized diets to numerous ‘Westernized diseases,’ including coronary heart disease, hypertension, stroke, cancers, type 2 diabetes, metabolic syndrome, obesity, Alzheimer’s disease, and autoimmune diseases. In the profession of ophthalmology, Dr. Knobbe is known for his revolutionary hypothesis and supportive research regarding the potentially blinding eye disease, age-related macular degeneration (AMD), which currently affects 196 million people worldwide. Dr. Knobbe’s research has also become deeply invested in the devastating effects of vegetable oils and their unequaled contributions to Westernized disease.

Dr. Knobbe has delivered numerous CME events and has been a frequent presenter for the Ancestral Health Symposium, the Weston A. Price Foundation, and the Macular Degeneration Association.  He has given a number of keynote presentations for various organizations, including the Ocular Wellness and Nutrition Society where he holds a position as Honorary Board Member.  He is Founder and President of the non-profit organization, Cure AMD Foundation.  Dr. Knobbe’s life’s work and overarching goals are both lofty and altruistic, as he seeks to bring an end to preventable heart disease, cancer, blindness, suffering, and much other chronic disease, through the profoundly beneficial ancestral dietary strategies.

Dr. Michael Kling

Assessing the Financial Health of Your Practice

Similar to a visit to a primary care physician, performing a Practice Performance Checkup is critical for determining the financial health and well-being of a business. Here we will discuss the four measures of a healthy practice and how they provide crucial insight into the health and sustainability of our business. We’ll discuss which important practice data should be tracked, and Key Performance Indicators (KPIs) that should be measured on an ongoing basis. Finally, we’ll perform a Practice Performance Checkup on a sample practice to provide attendees with the knowledge and skill needed to assess the financial health of their own practice.


Dr. Michael A. (Mick) Kling is a leadership trainer, consultant, speaker, writer, innovator and entrepreneur. He is the founder and CEO of Impact Leadership, which provides leadership, culture and business consulting for the eye care community. In addition to his role with Impact Leadership, Mick is the founder and CEO of lnvision Optometry, one of the largest, single location optometric practices in San Diego, California.

He has developed a notable reputation for providing conscientious and impactful advice, an engaging and influential speaking style, and innovative solutions for the most critical challenges facing practice owners today. He is originally from Indiana, raised in Arkansas, and has resided in San Diego for almost 25 years. When not working, he spends time with his wife Jennifer, and two sons, Robert and Ryan.

Dr. Ashley Wallace-Tucker

Myopia Management: Past, Present and Future

This course is designed to briefly provide an overview of all myopia management strategies ranging from the past to the future with emphasis on present day strategies. We will cover current myopic statistics and projections for the future and also cover all the implications of myopia as a health condition. We will discuss the advantages and disadvantages of each strategy and explore its place in modern practice. Lastly, we will discuss how to successfully implement myopia management into daily practice.


Dr. Ashley Tucker joined Bellaire Family Eye Care during the summer of 2011. She graduated Summa Cum Laude from the University of Florida with a Bachelor of Science degree in Microbiology and Cell Science before going on to graduate Summa Cum Laude from the University of Houston College of Optometry.  Dr. Tucker will be launching the Contact Lens Institute at Bellaire Family Eye Care in early 2021.

Dr. Tucker completed a Cornea and Contact Lens Residency at the University of Houston and earned her Fellowship from the Scleral Lens Education Society. Dr. Tucker is also passionate about myopia management bringing extensive experience and knowledge to the field. Although she has particular expertise in contact lenses, Dr. Tucker provides full scope eye care to all of her patients.

Dr. Tucker is also a Visiting Assistant Professor at the University of Houston College of Optometry where she is the Coursemaster for the Ophthalmic Optics Laboratory. Through her affiliation with the University of Houston, she regularly provides continuing education on the topics of specialty contact lenses, myopia management and ophthalmic optics.

Dr. Tucker is originally from Louisiana, but she and her family relocated to Florida while she was in high school. In her spare time, she enjoys traveling and spending quality time with her husband, daughter, and son.

Dr. Ryan Parker

This course explores an effective way to lead and manage optometric staff members.  We will explore a step-by-step process that simplifies the process and makes it easy to repeat. This course will show how to rate each staff member’s performance and what to do with that information to develop each staff member.  Proper staff development will lead to happier staff members and a more productive team.

We will also discuss the difference between leadership and management and which is most important in an optometric office.


Dr. Parker grew up in Buhler Kansas and received his undergraduate degree from Oklahoma State University in 2000. He graduated from the Oklahoma College of Optometry at Northeastern State University in Tahlequah, Oklahoma in 2004. While in school, he was honored to be elected as President of The American Optometric Student Association and much enjoyed his time serving the national student association. He opened Ardmore Premier Eyecare in 2007 and is proud to be among a select group of Optometrists in the state of Oklahoma that have completed the training to become licensed to perform PRK eye surgery. In 2018 he joined Essilor full time as the Director of Professional Development. Dr. Parker has been featured in many articles and television interviews talking about various programs and technologies that Essilor utilizes to achieve its mission of improving lives by improving sight. He has lectured extensively on practice management, spectacle lens technology, and myopia management to numerous eye care professionals. Dr. Parker is a member of the Texas Optometric Association and the American Optometric Association. He is also a licensed private pilot and enjoys flying in his spare time.

Frank Pigneri, ABO AC

This course explores an effective way to lead and manage optometric staff members.  We will explore a step-by-step process that simplifies the process and makes it easy to repeat. This course will show how to rate each staff member’s performance and what to do with that information to develop each staff member.  Proper staff development will lead to happier staff members and a more productive team.

We will also discuss the difference between leadership and management and which is most important in an optometric office.


Frank lives in Dallas with his wife Kristina for 22 years and their two amazing boys, Michael and Sebastian. Frank’s passion for the Ophthalmic Industry was founded by a few key individuals and influenced by many others over the past 23 years. Currently, as the Director of Customer Education at Essilor of America, Frank is responsible for developing and delivering top-shelf educational programs for Eye Care Professionals (ECPs) focusing on the development and growth of ECPs from their first day in the industry through retirement. Frank has helped practices across the country achieve new levels of success and has also helped many Essilor employees to prepare for and pass the NOCE. Frank is the Vice-Chair of the North Texas Opticians Association and enjoys volunteering for various organizations.

Justin Schweitzer OD, FAAO

Keratoconus Management

Keratoconus management has undergone significant changes over the last 5-10 years.  This course covers what the optometrist needs to know in regards to patient selection, postoperative management and what the future holds for corneal collagen cross-linking.


Dr. Justin Schweitzer specializes in advanced glaucoma, refractive surgical clinical care, and anterior segment pathology at Vance Thompson Vision.  He received his professional training and Doctor of Optometry degree from Pacific University College of Optometry in Forest Grove, OR.

In 2012 he pursued his dream to focus on glaucoma, advanced anterior segment surgery care and pathology, joining Vance Thompson Vision in Sioux Falls, South Dakota.  He earned Fellowship in the American Academy of Optometry in 2013, is the Optometric Externship Director at Vance Thompson Vision, and Adjunct Clinical Professor of the Illinois College of Optometry and Kentucky College of Optometry.

Dr. Schweitzer regularly lectures on glaucoma, anterior segment pathology, refractive surgical clinical care, and surgical management at state, regional, and national meetings.  He is currently the Chief Medical Editor for Modern Optometry and has contributed book chapters, journal articles, and case studies in peer reviewed and non-peer reviewed journals including Review of Optometry, Optometry Times, Primary Care Optometry News, Optometric Management, The Journal of Cataract and Refractive Surgery, Clinical Ophthalmology, and The Journal of Glaucoma.  He has research interests in minimally invasive glaucoma surgery and biomechanical properties of the cornea as it relates to glaucoma.

Dr. Schweitzer is an advocate of an integrated eye care delivery model and is currently serving as President-Elect for the South Dakota Optometric Society.

Jessica Marshall, OD

How early ARMD detection benefits patients and practices.

This course reviews why ARMD patients have poor visual outcomes.  New technologies allow us to identify and treat patients much earlier. This results in improved visual outcomes, stronger doctor/ patient relationships, and increased profitability.

Educational Objectives: After completing this activity, the participant should be better able to:

  • Describe the pathogenesis of ARMD
  • Discuss technologies that aid in the diagnosis and monitoring of patients with ARMD
  • Discuss why new approaches to diagnosing, classifying and managing ARMD leads to better visual outcomes


Dr. Marshall is the owner of Marshall EyeCare Physicians in Holmdel, NJ.  She treats all ocular disease, but focuses on the prevention and treatment of early AMD.  She has created the Macula Monday initiative where she holds cooking classes preceded by short educational lectures.  This is where her patients learn what AMD is, and how early detection coupled with healthy lifestyle changes can help preserve vision.  Her thought was to create a non-threatening fun environment where patients can learn and ask questions.  Additionally, she holds Macula Monday screening events that are open to public.

She has been featured in “Women in Optometry, and Review of Optometry”.  She has also given Cope approved Continuing Education lectures.  In 2021 her office was recognized as an AMD Center of Excellence by the Macula Degeneration Association.

Dr. Marshall received her optometry degree from the State University of New York School of Optometry. She is licensed by the National Board of Optometrist in the states of New York and New Jersey.  She completed internships in ocular disease at Keller Army Hospital, West Point Military and the East New York Medical Center-Brooklyn. At Yeled v Yelda in Brooklyn New York her internship included an emphasis on vision therapy and learning related vision disorders.

She is an active member of the American Optometric Association, the New Jersey State Optometric Association, National Optometric Association, Ocular Surface Society, the National Association of Professional Women, American Diabetes Association and a former member of the New York Medical Reserve Corp. In addition, Dr. Marshall was a New York City Public School teacher in Staten Island, NY.

Joe DeLoach, O.D.

Clinical Cases with Coding


Joe brings a diverse background that includes a prior highly successful private practice, managing one of the nation’s largest referral centers, and most recently as a full time educator and Clinical Director of the University of Houston Eye Institute Dallas.

He is a noted national authority and lecturer on many aspects of practice including medical billing and coding, documentation of medical records, HIPAA compliance, and management of ocular disease. He has served in numerous capacities with his state association where he was recognized as on of the few recipients of the Distinguished Service Award. Joe also continues to serve as an advisor to Medicare.

Craig Thomas, O.D.

New Technology Clinical COPE CE


Craig Thomas, O.D. is from Houston, Texas.  He graduated with honors from Dallas’ Skyline High School in 1977 and earned his Bachelor of Science Degree from the University of Houston.  In 1983, Dr. Thomas graduated from the University of Houston College of Optometry.

Dr. Thomas has practiced continuously in Dallas, Texas for the past 28 years.  A noted consultant, lecturer and author, Dr. Thomas frequently travels the country to educate other optometrists on the latest trends, techniques and technologies in the profession of optometry.

His professional accomplishments include being a member of the American Optometric Association for 32 Cumulative Years and being named Optometrist of the Year by the Texas Optometric Association in 2001.

Dr. Thomas has been married to Pamela for 28 years and they have two sons, Kirk and Clark.  An active outdoorsman and former Boy Scout Leader, Dr. Thomas has always enjoyed camping and outdoor activities.  Current personal activities include weightlifting, skydiving, climbing and rappelling, and scuba diving.

Join us at the 2021 SNAPP Las Vegas Meeting

Benefits of attending SNAPP

Educate yourself and your staff to deliver improved patient care and grow your business.

Experience the latest industry advances directly from our SNAPP Partners in contact lenses, solutions, therapeutics and leading edge medical and diagnostic equipment.

Engage in essential learning and networking that extends past the classroom into your practice/store(s) and beyond.

There will also be 11 hours of free COPE CE for the doctors: (6 hours Clinical / 5 hours PM)

  • 6 hours of free COPE CE for doctors
  • 5 hours free ABO CE for opticians
  • Member think-tanks & educational talks on maximizing profits & improving efficiency
  • Gain information of how to evaluate your practices’s worth, understand all exit strategies including pros and cons of each including private equity options
  • FREE access to Vision Expo West Trade Show Floor

Member Rewards Program

Who Qualifies:

  • One (1) Doctor & one (1) non-OD owner per store qualify for 100% stipend
  • One (1) Manager per store qualifies for 50% stipend

 How to Qualify:

  • Register for the meeting by the registration deadline (3 weeks before start date of meeting)
  • Arrive on-time at 11:30am Wednesday morning
  • Get passport book stamped from each partner at the trade fair lunch on Wednesday
  • Get passport book stamped for each break-out session on Thursday
  • Fully participate in the meeting all 3 days & get passport book stamped for all days

*Stipend amount will be determined by how many members qualify for stipend.

**Stipend checks will be written and distributed at close of meeting on Friday at 2:00pm

Hotel Information and Registration

Westin Las Vegas
160 East Flamingo Road
Las Vegas, Nevada, 89109

The SNAPP Group has a discounted rate at the Westin Las Vegas of $159++ a night. If you have already registered for the event and need to book your hotel room, you can access the SNAPP discounted room block by clicking here.