Medical Billing – Craig Thomas

Craig Thomas, O.D. is a recognized speaker, author, and teacher. He has practiced optometry in Dallas, Texas since 1983.

Clinical Decision Support Tools


– Case Reports – (insurance and medical billing)

– Disease Glossary – (best practices guidelines)

– Current Procedural Terminology – (rules/regs)

– Eyeforms examination forms

– Clinical Care Helpline – 800 number*

– SNAPP discount ($500 off)

– Regular price is $1,999 for the first year

– $500 for each subsequent office

– $500 per year to renew after twelve months

Contact for the Thomas PDF handout given at the National Meeting or click on the link below to access the Medical Billing Tools.  1 800 393-0799

In 2016, most optometrists make a living by providing routine eye examinations. As we know, there’s certainly nothing wrong with that, and if you are busy, you can make a good living doing it. That being said, some members of SNAPP are not as busy as they want to be. Indeed, if all you provide is “wellness” eye care, you or your friends may be finding it harder and harder to fill the appointment book.

One of the goals of SNAPP membership is to help optometrists and franchisees increase patient visits, patient retention, and practice income. To help achieve these goals, we recommend that optometrists expand their practices to provide medically-oriented eye care. Because this concept is new to some of us, members may not be sure of how to embrace the opportunity and begin the expansion process. Let SNAPP help.

Because some of us have already embarked on the medical model, we can lead the way. We can show you how to get on a medical panel. We can provide clinical decision support to help you take care of your patients. We can show you how to properly report medical eye care services so that you get paid promptly and properly.

First, let’s start with an action plan for embarking on the medical model in 2014:
1.    Create a sense of urgency in the way you operate your practice
2.    Identify opportunities for expanding patients services and patient payors
3.    Assess, establish, and monitor practice benchmarks
4.    Build loyalty in your patient base and increase the number of eye examinations, diagnostic tests, and minor surgical procedures performed
5.    Get paid for services rendered

Second, if you are not comfortable diagnosing and treating eye disease – get more comfortable.  If you don’t treat glaucoma – start the process so that you can treat glaucoma. Don’t make excuses, get results. Help is available from many sources, but SNAPP members have access to a new product called DecisionMaker PLUS ( that answers most of the questions that invariably come up when you begin to deliver medically-oriented eye care.